How do carousel ads appear to users in Bing Ads?

Bing Ads doesn't have a distinct "carousel ad" format, but you can achieve a similar effect using **Multimedia Ads** with multiple visuals and an optional lead capture form. Here's how these carousel-style elements (within Multimedia Ads) appear to users:

**Visual Appeal:**

* Users will see your Multimedia Ad, which will primarily consist of **high-resolution images** or **potentially simple animations** related to your product or service. These visuals are designed to grab user attention and make your ad stand out from traditional text-based ads.

* Alongside the visuals, you might have a brief **headline (up to 15 characters)** and **description (up to 90 characters)** providing context and a clear call to action (CTA) like "Get a Free Quote" or "Download Your Guide."

**Interactive Carousel Experience:**

* When a user clicks on your Multimedia Ad, it won't necessarily direct them to a separate landing page. Bing Ads offers the option to include a **carousel-style experience** within the search results page itself.

* This carousel will showcase your **multiple images or short video clips** in a swipeable format. Users can navigate through these "cards" to see the additional visuals and information you've included.

**Optional Lead Capture Form:**

* Bing Ads also allows you to integrate an optional **lead capture form** within your Multimedia Ad. This form would appear overlaid on the search results page when a user clicks on your ad.

* The form might typically include a few fields for the user to submit their information, such as name, email address, and possibly one additional relevant field depending on your campaign goals.

**User Benefits:**

* This approach offers users a more **interactive and engaging experience** compared to traditional static ads. They can explore the additional information within the carousel without leaving the search results page.

* The lead capture form provides users with a **convenient way to express interest** and submit their information directly within the ad.

**Overall Appearance:**

* The specific appearance of the carousel and lead capture form might vary slightly depending on the device used by the user (desktop, mobile, etc.). However, Bing Ads generally ensures a **consistent and user-friendly experience** across different devices.

* There might be a small Bing Ads logo or indicator within the carousel or lead capture form to denote it originates from an advertisement.

By using Multimedia Ads with these carousel-like elements and an optional lead capture form, you can create visually appealing and interactive experiences within Bing Ads search results. This can be a powerful tool to capture user attention, communicate your message effectively, and achieve your marketing goals.

Carousel ads in Bing Ads appear to users in a horizontal scrolling format, with multiple images and descriptions displayed within a single ad unit. The ads are typically displayed at the top of the search results page, above the organic search results.

Each carousel ad in Bing Ads includes a series of images, along with a headline, description, and call-to-action for each image. Users can swipe or click through the different images to learn more about the product or service being advertised.

Carousel ads in Bing Ads are designed to be visually engaging and can help advertisers showcase multiple products or services in a single ad unit. They are a useful tool for driving traffic to a website, increasing brand awareness, and encouraging users to take a specific action, such as making a purchase or signing up for a newsletter.

It's important to note that carousel ads in Bing Ads are only available on the Bing search engine and are not displayed on other search engines or websites. This means that they are only visible to users who are searching on Bing. However, Bing has a significant share of the search market, particularly in certain regions and demographics, so carousel ads in Bing Ads can be a valuable addition to an advertiser's paid search strategy.