How can location-based keywords enhance local targeting in Bing Ads?

Location-based keywords can enhance local targeting in Bing Ads by allowing advertisers to focus on specific geographic areas, making their ads more relevant to users in those areas. This can lead to improved click-through rates, higher conversion rates, and better ad relevance.

Here are some ways to use location-based keywords to enhance local targeting in Bing Ads:

1. Include location names in keywords: Add the name of the city, state, or region to your keywords. For example, if you own a pizza restaurant in Seattle, you could use keywords like "Seattle pizza delivery" or "best pizza in Seattle."
2. Use location modifiers: You can use location modifiers like "near me" or "close by" in your ad copy and keywords. This can help your ad appear to users who are searching for businesses in their immediate vicinity.
3. Target specific locations: Bing Ads allows you to target specific locations, such as cities, states, or countries. You can use location-based keywords to create ad groups that are targeted to specific locations, which can help you create more relevant ads for users in those areas.
4. Exclude irrelevant locations: You can also use location-based keywords to exclude locations that are not relevant to your business. For example, if you only deliver pizza within a certain radius of your restaurant, you can exclude locations outside of that radius to avoid wasting ad spend.
5. Use location extensions: Bing Ads offers location extensions, which allow you to display your business address and a map marker in your ad. This can help users find your business and increase the relevance of your ad.

By using location-based keywords in Bing Ads, you can create more targeted and relevant ads that are more likely to resonate with users in specific geographic areas. This can help you improve your ad performance, increase conversions, and ultimately grow your business.