How does dynamic keyword insertion (DKI) improve ad relevance on Bing Ads?

Dynamic Keyword Insertion (DKI) is a feature in Bing Ads that allows advertisers to insert the user's search term directly into their ad copy. This can improve ad relevance by making the ad more personalized and tailored to the user's specific search query.

Here's how DKI works:

1. Create a DKI ad: When creating a new ad in Bing Ads, you can insert a dynamic keyword placeholder in the ad headline or description. The placeholder looks like this: {KeyWord:default text}.
2. Set up ad groups: Create ad groups that contain highly relevant keywords for your business. This will ensure that the DKI ad is shown only for searches that are closely related to your products or services.
3. Monitor ad performance: Keep an eye on the performance of your DKI ads, and adjust your keywords and ad copy as needed. Make sure that the default text you set up is relevant and compelling, in case the user's search term doesn't fit into the ad copy.

Here's how DKI can improve ad relevance on Bing Ads:

1. Personalized ad copy: DKI allows you to create ad copy that is tailored to the user's search query. This can make the ad feel more personalized and relevant, which can increase the likelihood of a click.
2. Increased relevance: By inserting the user's search term directly into the ad copy, you can increase the relevance of the ad to the user's query. This can help improve the ad's position in the search results and increase the likelihood of a click.
3. Better ad testing: DKI can also help you test different ad copy variations more easily. By using different default text options, you can test different headlines and calls-to-action to see which ones perform best.

Overall, DKI is a powerful tool for improving ad relevance on Bing Ads. By creating personalized ad copy that is tailored to the user's search query, you can increase the likelihood of a click and improve the performance of your ad campaigns.