What are the options for opting out of conversion tracking in Bing Ads?

In Bing Ads (Microsoft Advertising), both users and advertisers have options to opt out of conversion tracking—either to protect privacy or to comply with legal requirements. Here's how it works from both perspectives:

🧍�♂️ For Users (Site Visitors)
Microsoft provides several ways for individuals to opt out of being tracked by conversion tags:

1. Microsoft Opt-Out Page
Users can visit the Microsoft Advertising opt-out page to opt out of personalized ads and tracking.

This disables behavioral targeting and conversion tracking tied to their Microsoft Advertising ID.

2. Browser Settings & Cookie Controls
Most modern browsers allow users to:

Block third-party cookies

Use "Do Not Track" (DNT) signals (Microsoft respects DNT in some regions)

Clear cookies or use private browsing to minimize tracking

3. Global Privacy Controls (GPC)
In regions like California, websites may be required to recognize GPC signals to comply with CCPA/CPRA.

Microsoft allows advertisers to integrate UET in a way that respects GPC signals.

🧑�💼 For Advertisers (Site Owners)
Advertisers must ensure user privacy and consent are respected when using tracking technologies:

1. Consent Management Platforms (CMPs)
Use a CMP to ask for and log user consent for tracking cookies (especially in GDPR/CCPA-compliant regions).

Bing Ads' UET tag can be configured to only fire after users accept cookies.

2. Tag Customization
Advertisers can conditionally load the Universal Event Tracking (UET) tag based on user consent:

Delay firing the tag until after consent is granted.

Use JavaScript triggers to selectively enable conversion tracking.

3. Exclude Specific Users
Through custom audience or remarketing exclusions, advertisers can avoid targeting or tracking:

Logged-in users with specific preferences

Users from specific regions or demographics

📌 Summary Table

Opt-Out Method   Who It's For   How It Works
Microsoft Opt-Out Page   Users   Disables behavioral tracking across Microsoft services
Browser Cookie Settings   Users   Blocks or clears tracking cookies
Consent Management Platform   Advertisers   Controls when the UET tag is triggered
Custom JavaScript Controls   Advertisers   Loads UET only after consent
Global Privacy Controls (GPC)   Users/Advertisers   Signals sent via browser, recognized in some jurisdictions