How can advertisers request access to or deletion of conversion tracking data in Bing Ads?

Advertisers who want to request access to or deletion of conversion tracking data in Bing Ads (Microsoft Advertising) can do so by following Microsoft's formal data rights request process. Here's how:

🔍 To Request Access to Data
If you're an advertiser and want access to conversion tracking data (e.g., what data is being collected or associated with your account), you can:

Sign in to your Microsoft Advertising account
Visit https://ads.microsoft.com and log in.

Go to the Help or Support section
Navigate to Help > Contact Us or click the question mark (?) in the top right, and select "Support".

Submit a Data Access Request

Choose the category: Privacy and Data Requests

Provide your account details and specify the data you're requesting (e.g., conversion tracking logs, data collected via UET tags).

Alternative: Microsoft Privacy Dashboard
You can also use the Microsoft Privacy Dashboard if you're requesting access as an individual user.

🗑� To Request Deletion of Data
Under regulations like GDPR and CCPA, you can request that Microsoft delete personal data related to conversion tracking.

Use Microsoft's Data Subject Rights (DSR) Form
Submit a request here:
🔗 https://privacy.microsoft.com/dsr

Specify You Are an Advertiser
When filling out the form, mention:

You are a business requesting data deletion

The associated Microsoft Advertising Account ID

The type of data you want removed (e.g., UET data, conversion logs)

Follow Up with Microsoft Advertising Support
For business accounts, it's recommended to also contact your account manager or use the support portal for quicker coordination.

📌 Notes & Best Practices
Data Ownership: Advertisers don't own user-level data; Microsoft holds it under strict privacy and security policies.

Aggregated Data: Microsoft may not delete data that is anonymized or aggregated unless legally required.

Timeframe: Microsoft typically responds to privacy-related requests within 30 days.

Legal Compliance: Ensure your request aligns with local laws (like GDPR or CCPA) for it to be actionable.