How do location extensions interact with ad group targeting settings in Bing Ads

Started by 5l2rjss6id, Jun 23, 2024, 08:53 AM

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How do location extensions interact with ad group targeting settings in Bing Ads?

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In Bing Ads, location extensions are associated with your account, campaign, or ad group level. This means that you can choose to show location extensions for all of your ads, or you can specify which campaigns or ad groups should display location extensions.

At the ad group level, you can use targeting settings to control which locations are eligible to see your ads and location extensions. For example, you can target your ads to specific geographic locations, such as countries, states, or cities. You can also use location bid adjustments to increase or decrease your bids for specific locations.

When you use location targeting in combination with location extensions, your ads will only be shown to users who are physically located in or who have shown interest in the targeted locations. This can help ensure that your ads are relevant and useful to the people who see them, which can improve the performance of your campaigns.

It's important to note that location extensions are not guaranteed to show with your ads, even if you have them enabled and are targeting relevant locations. The decision to show location extensions is ultimately made by Bing Ads based on a variety of factors, including the relevance of the extension to the user's search query and the available ad space on the page.

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