How does Bing Ads determine which location extension to display with an ad?

Bing Ads uses a variety of factors to determine which location extension to display with an ad. Here are some of the key factors that Bing Ads considers when determining which location extension to display:

1. User Location: Bing Ads considers the user's location when determining which location extension to display. If the user is physically located near one of your business locations, Bing Ads may display a location extension that includes your business name, address, and a map icon.
2. User Search Query: Bing Ads considers the user's search query when determining which location extension to display. If the user is searching for products or services in a specific location, Bing Ads may display a location extension that includes your business name, address, and a call-to-action button.
3. Ad Relevance: Bing Ads considers the relevance of your location extensions to your ad when determining which location extension to display. If a location extension is highly relevant to your ad and the user's search query, Bing Ads may be more likely to display that location extension.
4. Location Extension Quality: Bing Ads considers the quality of your location extensions when determining which location extension to display. This includes factors such as the accuracy and completeness of your location data, the relevance of your location extensions to your ad and the user's search query, and the performance of your location extensions.
5. Ad Rank: Bing Ads considers your ad rank when determining which location extension to display. If your ad rank is higher than your competitors, Bing Ads may be more likely to display your location extensions.
6. Bid Amount: Bing Ads considers your bid amount when determining which location extension to display. If you have a higher bid amount than your competitors, Bing Ads may be more likely to display your location extensions.

By considering these factors, Bing Ads can determine which location extension to display with an ad, and ensure that the most relevant and engaging location extension is displayed for each user and search query. This can help you improve the performance of your ads, increase engagement and conversions, and build a stronger connection with your audience.