What role do phone numbers play in location extensions, and how are they managed?

Phone numbers play an important role in location extensions in Bing Ads. By including a phone number in a location extension, you can provide users with a convenient and easy way to contact your business locations directly from your ads. This can help to increase the visibility and accessibility of your business locations, and can potentially drive more foot traffic and sales to your business.

When creating a location extension in Bing Ads, you can specify the phone number that you want to include in the extension. You can choose to use a static phone number, such as a main business line or a dedicated call tracking number, or you can use a dynamic phone number, which will be automatically generated and displayed based on the user's location or other factors.

To manage the phone numbers in your location extensions in Bing Ads, follow these steps:

1. Sign in to your Bing Ads account.
2. Click on the "Ads" tab in the main menu.
3. Click on the "Extensions" tab.
4. Click on the "Location extensions" button.
5. Click on the name of the location extension that you want to edit.
6. In the "Location extension details" window, click on the "Edit" button next to the "Phone number" field.
7. Select the phone number that you want to use in the location extension. You can choose to use a static phone number, such as a main business line or a dedicated call tracking number, or you can use a dynamic phone number, which will be automatically generated and displayed based on the user's location or other factors.
8. Click on the "Save" button to apply the changes to the location extension.

Overall, phone numbers play an important role in location extensions in Bing Ads, and can help to increase the visibility and accessibility of your business locations. By managing the phone numbers in your location extensions carefully, you can ensure that users have a convenient and easy way to contact your business locations directly from your ads.