How do app install ads appear to users in Bing Ads?

App install ads in Bing Ads appear to users as promoted ads that encourage them to download and install mobile apps directly from the ad. These ads can appear across various platforms within the Microsoft Advertising network, including Bing search results, the Microsoft Audience Network, MSN, and partner websites and apps. Here's how app install ads typically appear to users in Bing Ads:

1. **Search Results**: In Bing search results, app install ads appear alongside organic search results and other paid search ads. They are labeled as "Ad" to indicate that they are sponsored listings. App install ads may include a headline, ad copy, a call-to-action (CTA) button, and an app icon or image to promote the mobile app.

2. **Microsoft Audience Network**: App install ads can also appear across the Microsoft Audience Network, which includes a diverse range of websites and apps where advertisers can reach their target audience. These ads may be displayed within native ad placements, interstitial ads, or banner ads, depending on the placement and format of the ad inventory.

3. **MSN**: App install ads may be featured on MSN, Microsoft's web portal that provides news, entertainment, and lifestyle content. These ads may be displayed within MSN articles, news feeds, or other content sections, encouraging users to download and install mobile apps related to their interests or search queries.

4. **Partner Websites and Apps**: Bing Ads also distributes app install ads to partner websites and apps within its network. These ads may be displayed within mobile apps, mobile websites, or other digital properties where users are likely to encounter them. App install ads are designed to seamlessly integrate with the user experience and encourage users to take action.

Overall, app install ads in Bing Ads are designed to provide a seamless and engaging experience for users while promoting mobile apps to drive app downloads and installations. Whether users are searching for information on Bing, browsing content on the Microsoft Audience Network, or using MSN or partner websites and apps, app install ads offer advertisers a powerful way to reach their target audience and grow their mobile app user base.