What are app install ads in Bing Ads?

App install ads in Bing Ads are a type of advertising format specifically designed to promote mobile apps and drive app downloads. These ads are displayed across various platforms within the Microsoft Advertising network, including Bing search results, the Microsoft Audience Network, MSN, and partner websites and apps.

Key features of app install ads in Bing Ads include:

1. **Promotion of Mobile Apps**: App install ads are designed to promote mobile apps to users who may be interested in downloading and installing them on their devices. These ads are targeted towards users who are likely to be interested in the app based on their demographics, interests, behaviors, and user intent.

2. **Visual and Textual Components**: App install ads typically include visual and textual components to showcase the app and encourage users to download it. They may feature an app icon or image, a headline, ad copy, and a call-to-action (CTA) button prompting users to install the app.

3. **Multi-Channel Distribution**: App install ads can appear across various channels within the Microsoft Advertising network, including search results, websites, apps, and other digital properties. This multi-channel distribution allows advertisers to reach users across different devices and touchpoints throughout the user journey.

4. **Targeting Options**: Bing Ads offers advanced targeting options for app install ads, allowing advertisers to reach their target audience based on demographics, interests, behaviors, and user intent. Advertisers can tailor their targeting settings to reach users who are most likely to be interested in downloading their app.

5. **Measurement and Optimization**: Bing Ads provides advertisers with measurement and optimization tools to track the performance of their app install ads and optimize for maximum app downloads and return on investment (ROI). Advertisers can track key metrics such as impressions, clicks, app installs, and conversion rates, and use this data to refine their ad campaigns for better results.

Overall, app install ads in Bing Ads offer advertisers a powerful solution for promoting mobile apps and driving app downloads among their target audience. With advanced targeting options, multi-channel distribution, and measurement tools, app install ads help advertisers increase app downloads, engagement, and retention for their mobile apps.