How do app extensions enhance ad visibility in Bing Ads?

App extensions are a type of ad extension in Bing Ads that allow advertisers to add a link to their mobile app below their search ads. Here's how app extensions can enhance ad visibility in Bing Ads:

1. Increased Visibility: App extensions can increase the size of your search ads, making them more noticeable and prominent on the search results page. This can help your ads stand out from the competition and attract more clicks.

2. Additional Call-to-Action: App extensions provide an additional call-to-action for users to download your mobile app. This can help drive more app installs and conversions, especially if your app is the primary focus of your advertising campaign.

3. Improved Relevance: By linking to your mobile app directly from your search ads, you can improve the relevance of your ads for users who are searching for mobile apps. This can help increase the click-through rate and conversion rate of your ads.

4. Cross-Device Targeting: App extensions can help you reach users across multiple devices. If a user clicks on your app extension from a desktop or laptop computer, they will be taken to the app store on that device. If they click on your app extension from a mobile device, they will be taken directly to the app download page.

5. Increased Functionality: App extensions provide additional functionality for your search ads. For example, you can include a rating or price for your app, or you can customize the app extension text to highlight specific features or benefits.

6. Better User Experience: App extensions can provide a better user experience for users who are searching for mobile apps. By linking directly to your app download page, you can make it easier for users to find and install your app, reducing the number of clicks and steps required.

In summary, app extensions can enhance ad visibility in Bing Ads by increasing the size and prominence of your search ads, providing an additional call-to-action, improving relevance, enabling cross-device targeting, increasing functionality, and providing a better user experience. By using app extensions effectively, you can improve the performance of your search ads and drive more app installs and conversions.