What is the best campaign structure to improve ad visibility in Bing Ads?

The best campaign structure to improve ad visibility in Bing Ads is one that is well-organized, targeted, and optimized. Here are some tips to create such a structure:

1. Use a single campaign for each targeted location: If you are targeting multiple locations, create a separate campaign for each location. This will allow you to set specific location targets, ad schedules, and bids for each campaign, improving the relevancy and visibility of your ads.

2. Use ad groups to group related keywords: Organize your keywords into tightly related ad groups. This will help you create highly relevant ads for each keyword group, improving your click-through rate and Quality Score.

3. Use exact and phrase match keywords: Use exact and phrase match keywords to ensure that your ads are shown for the most relevant searches. This will help you improve your ad relevancy and visibility, while also reducing wasted spend.

4. Use negative keywords: Use negative keywords to exclude irrelevant searches from your campaigns. This will help you improve your ad relevancy and visibility while also reducing wasted spend.

5. Optimize your ad copy: Create compelling ad copy that includes your target keywords and a clear call-to-action. Test different ad variations to see which ones perform best.

6. Use ad extensions: Ad extensions can help your ads take up more space on the search results page, improving their visibility. Use site link extensions, call extensions, and location extensions to provide more information and options to users.

7. Set appropriate bids: Set bids at the campaign and ad group level to ensure that your ads are shown in the most visible positions. Use Bing Ads' automated bidding strategies to optimize your bids for maximum visibility and performance.

8. Monitor and optimize your campaigns: Regularly monitor your campaigns to identify areas for improvement. Make adjustments to your keywords, ad copy, bids, and ad extensions as needed to improve your visibility and performance.