Does Bing Ads offer data export options for view-through conversion data?

Yes, Microsoft Ads (formerly Bing Ads) does offer data export options for view-through conversion data. Here's how you can access and export this data:

### 1. **Custom Reports**

**Creating and Exporting Custom Reports:**

1. **Access the Reports Section:**
   - Log in to your Microsoft Ads account.
   - Navigate to the **Reports** section from the main menu.

2. **Create a Custom Report:**
   - Select **Create Report** or **Custom Report**.
   - Choose the type of report you want to generate, such as **Performance Report** or **Conversion Report**.

3. **Configure the Report:**
   - Include relevant metrics related to view-through conversions, such as "View-Through Conversions," in your report setup.
   - Customize the dimensions, filters, and date range as needed.

4. **Generate and Export the Report:**
   - After configuring your report, click on **Generate**.
   - Once the report is generated, you can choose to **Export** it in formats like **CSV**, **Excel**, or **PDF**.

### 2. **Automated Reports**

**Setting Up Scheduled Reports:**

1. **Schedule a Report:**
   - In the **Reports** section, look for **Scheduled Reports**.
   - Set up a schedule for automated reports to be generated periodically (daily, weekly, monthly, etc.).

2. **Export and Delivery:**
   - Configure the report settings to include view-through conversions.
   - Set the delivery method (email or storage within Microsoft Ads).

3. **Manage Scheduled Reports:**
   - Review and manage your scheduled reports under the **Scheduled Reports** tab to adjust settings or access exported files.

### 3. **Microsoft Ads API**

**Programmatic Data Access:**

1. **API Access:**
   - Use the Microsoft Ads API to programmatically access and export view-through conversion data.
   - The API allows you to retrieve detailed performance and conversion data, including view-through metrics.

2. **API Documentation:**
   - Refer to the [Microsoft Ads API documentation](https://docs.microsoft.com/en-us/advertising/guides/microsoft-advertising-api) for instructions on querying conversion data through the API.

### 4. **Data Integration Tools**

**Third-Party Tools:**

1. **Integration with Data Platforms:**
   - Use third-party data management and analytics platforms that integrate with Microsoft Ads to pull and export view-through conversion data.

2. **Export Features:**
   - These platforms often provide enhanced export capabilities, such as advanced data manipulation and integration with other systems.

### 5. **Data Privacy and Compliance**

**Handling Data Responsibly:**

1. **Privacy Compliance:**
   - Ensure that the export and use of view-through conversion data comply with privacy regulations and Microsoft Ads' data use policies.
   - Handle data securely and review your organization's data handling practices.

### Summary

Microsoft Ads offers various ways to export view-through conversion data, including custom and automated reporting features within the platform and programmatic access via the API. You can generate reports with the necessary conversion metrics, schedule regular exports, or use the API for detailed data extraction. For additional assistance or specific data needs, contacting Microsoft Ads support can also be helpful.