How does Bing Ads secure view-through conversion data against unauthorized access or breaches?

Microsoft Ads (formerly Bing Ads) employs a range of security measures to protect view-through conversion data against unauthorized access and breaches. Here are key aspects of how Microsoft Ads secures this data:

### 1. **Data Encryption**

- **In-Transit Encryption**: Data transmitted between users' devices and Microsoft Ads servers is encrypted using TLS (Transport Layer Security). This helps protect data from being intercepted during transmission.

- **At-Rest Encryption**: Data stored on Microsoft Ads servers is encrypted using strong encryption algorithms. This ensures that stored data is protected from unauthorized access.

### 2. **Access Controls**

- **Role-Based Access Control**: Microsoft Ads implements role-based access controls (RBAC) to restrict access to data based on user roles and permissions. Only authorized personnel can access sensitive data, including view-through conversion metrics.

- **Multi-Factor Authentication (MFA)**: Microsoft Ads requires multi-factor authentication for accessing accounts, adding an extra layer of security to prevent unauthorized access.

### 3. **Data Privacy Policies**

- **Compliance with Regulations**: Microsoft Ads adheres to privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). These regulations set standards for data protection and privacy.

- **Privacy Policies**: Microsoft Ads has comprehensive privacy policies that outline how data is collected, used, and protected. Users and advertisers are informed about data handling practices.

### 4. **Network Security**

- **Firewall Protection**: Microsoft Ads utilizes firewalls to protect its network infrastructure from unauthorized access and attacks.

- **Intrusion Detection and Prevention**: Microsoft Ads employs intrusion detection and prevention systems (IDPS) to monitor and respond to potential security threats in real time.

### 5. **Regular Audits and Monitoring**

- **Security Audits**: Regular security audits and assessments are conducted to identify and address potential vulnerabilities in the system.

- **Monitoring and Logging**: Continuous monitoring and logging of access and activities help detect and respond to suspicious behavior or potential breaches.

### 6. **Data Access Controls**

- **Data Minimization**: Microsoft Ads practices data minimization by collecting only the data necessary for its operations and not retaining unnecessary data.

- **Data Anonymization**: In some cases, data may be anonymized or aggregated to further protect individual user privacy while still providing useful insights for analysis.

### 7. **Incident Response**

- **Incident Response Plan**: Microsoft Ads has an incident response plan in place to quickly address and mitigate any security incidents or breaches that may occur.

- **Communication Protocols**: In the event of a breach, Microsoft Ads has protocols for notifying affected parties and regulatory bodies as required by law.

### 8. **Employee Training**

- **Security Training**: Employees and contractors receive regular training on data security practices and policies to ensure they understand how to handle data securely.

### 9. **Secure Development Practices**

- **Secure Coding**: Microsoft Ads follows secure coding practices to prevent vulnerabilities in their applications and systems.

- **Vulnerability Management**: Regular updates and patches are applied to address known vulnerabilities and ensure system security.

### Summary

Microsoft Ads employs a comprehensive set of security measures to protect view-through conversion data, including encryption, access controls, privacy policies, network security, regular audits, data access controls, incident response, employee training, and secure development practices. These measures are designed to prevent unauthorized access, ensure data integrity, and comply with privacy regulations. For detailed information or specific security concerns, you may refer to Microsoft Ads' [Security and Compliance](https://docs.microsoft.com/en-us/azure/security/) documentation or contact their support team.