Do product ads include a link to related user reviews or ratings in Bing Ads?

Product ads in Bing Ads typically don't include direct links to user reviews or ratings within the ad itself. However, you can indirectly feature user reviews or ratings in your product ads through various means:

1. **Ad Copy**: While you can't include direct links to user reviews, you can mention positive reviews or ratings in your ad copy. For example, you can include phrases like "Highly rated by customers" or "Read our 5-star reviews" to highlight the positive feedback your products have received.

2. **Review Extensions**: Bing Ads offers review extensions, which allow you to showcase third-party reviews within your ads. While these extensions don't provide direct links to user reviews, they display snippets of reviews sourced from reputable third-party review sites. This can help build credibility and trust among potential customers.

3. **Call-to-Action**: You can encourage users to visit your website to read reviews or see ratings by including a call-to-action in your ad copy. For example, you can say "See what customers are saying" or "Read our customer reviews" to prompt users to click through to your website for more information.

4. **Landing Page**: Ensure that your landing page includes prominent links to user reviews or ratings. Once users click on your ad and land on your website, make it easy for them to access reviews or ratings by placing them prominently on the page. This can help reinforce trust and encourage users to make a purchase.

While Bing Ads doesn't directly include links to user reviews or ratings within product ads, you can leverage ad copy, review extensions, calls-to-action, and landing pages to feature user feedback and enhance the credibility of your products.

No, product ads in Bing Ads do not directly support including a link to related user reviews or ratings within the ad unit itself. The ad space is typically text-based and does not natively support rich media content or links to external reviews or ratings.

However, advertisers can use various strategies to direct users to reviews or ratings:

1. Ad Extensions: Advertisers can use ad extensions, such as Sitelink or Callout extensions, to include additional text or links within their ads. They can use these to direct users to a page on their website where product reviews or ratings are available.

2. Landing Pages: Advertisers can design their landing pages to include product reviews or ratings. When a user clicks on the ad, they are taken to this page.

3. Third-Party Reviews: Advertisers can also leverage third-party review sites. If their product has positive reviews on these sites, they can include this information in their ad copy, directing users to check out the reviews on these sites.

Remember, the key to successful advertising is to provide value to the user. While you can't include a link to reviews directly in the ad, you can certainly make it easy for users to find this information.