Do product ads include a link to related events or promotional offers in Bing Ads?

Product ads in Bing Ads can include links to related events or promotional offers through the use of ad extensions. Ad extensions are additional pieces of information that you can add to your ads to make them more informative and compelling. While product ads themselves primarily showcase the product along with its price and description, ad extensions can provide supplementary information such as links to promotional offers, events, or other relevant pages on your website.

Here are some ad extensions that can be used to include links to related events or promotional offers:

1. **Sitelink Extensions**: Sitelink extensions allow you to include additional links within your ad that direct users to specific pages on your website. You can use sitelinks to promote events, special offers, or other relevant pages related to your products.

2. **Callout Extensions**: Callout extensions enable you to add short snippets of text to your ad highlighting key selling points, promotions, or offers. You can use callouts to mention upcoming events, limited-time promotions, or special discounts related to your products.

3. **Promotion Extensions**: Promotion extensions allow you to showcase specific promotions or offers directly within your ad. You can include details such as discount codes, promotional dates, and any restrictions or conditions associated with the offer.

4. **Structured Snippet Extensions**: Structured snippet extensions allow you to highlight specific aspects of your products or services. You can use structured snippets to showcase different types of promotions, events, or offers available related to your products.

By leveraging these ad extensions, businesses can enhance their product ads in Bing Ads with links to related events or promotional offers, making their ads more informative and compelling for users and potentially increasing engagement and conversions.

No, product ads in Bing Ads do not directly support including a link to related events or promotional offers within the ad unit itself. However, advertisers can use various strategies to direct users to information about events or promotional offers:

1. Ad Extensions: Advertisers can use ad extensions, such as Sitelink or Callout extensions, to include additional text or links within their ads. They can use these to direct users to a page on their website where information about events or promotional offers is available.

2. Landing Pages: Advertisers can design their landing pages to include information about events or promotional offers. When a user clicks on the ad, they are taken to this page.

3. Promotion Extensions: Bing Ads do support Promotion Extensions, which allow advertisers to highlight sales or special offers directly in their ads. These extensions can include a link to a page with more information about the promotion.

Remember, the key to successful advertising is to provide value to the user. While you can't include a link to events or promotional offers directly in the ad, you can certainly make it easy for users to find this information. Also, the use of ad extensions is subject to Bing's ad policies and guidelines, so it's important to ensure that any extensions used comply with these rules.