Can you create ad extensions that include multiple offers or services in Bing Ads?

Yes, you can create ad extensions in Bing Ads that include multiple offers or services. One way to do this is by using sitelink extensions, which allow you to add up to 20 links to your ad that direct users to specific pages on your website.

Each sitelink extension can include a unique title and description, allowing you to highlight different offers or services in each link. For example, you could create sitelink extensions for "Spring Sale Items," "New Arrivals," and "Best Sellers," each with their own title and description.

To create sitelink extensions with multiple offers or services in Bing Ads, follow these steps:

1. Go to the "Ad extensions" tab in your Bing Ads account and select "Sitelink extensions" from the drop-down menu.
2. Click the "Create ad extension" button and select the campaign or ad group where you want to add the sitelink extensions.
3. In the "Final URL" field, enter the URL of the page on your website that you want to link to.
4. In the "Link text" field, enter the text that you want to display for the sitelink extension. This should be a brief, compelling description of the offer or service.
5. In the "Description" field, enter a longer description of the offer or service. This field is optional, but it can provide additional context and entice users to click on the link.
6. Repeat steps 2-5 for each additional sitelink extension you want to create.
7. Save your changes.

By including multiple sitelink extensions with different offers or services, you can give users more options to choose from and increase the chances of them clicking on your ad. Additionally, sitelink extensions can help improve your ad's visibility and click-through rate, which can lead to higher quality scores and lower costs per click.