How do ad extensions contribute to ad relevance in Bing Ads ad auctions?

Ad extensions in Bing Ads can contribute to ad relevance in ad auctions by providing additional and relevant information to users, which can increase the likelihood of user engagement and clicks. Ad relevance is a key factor in Bing Ads ad auctions, as it helps determine the position and cost of an ad.

Bing Ads evaluates ad relevance based on several factors, including the relevance of the ad copy, keywords, and ad extensions to the user's search query. Ad extensions can provide additional context and information about the advertiser's products or services, which can help match the user's intent and needs.

For example, if a user searches for "best deals on running shoes," an ad that includes a sitelink extension for a "Sale on Running Shoes" page on the advertiser's website may be considered more relevant than an ad without that extension. The sitelink extension provides additional information about the advertiser's offer, which can help match the user's intent and increase the likelihood of a click.

Additionally, ad extensions can help improve the overall user experience by providing more information and options for users to engage with the advertiser's business. This can lead to higher user engagement and click-through rates, which can also contribute to ad relevance and ad rank.

Overall, ad extensions can play an important role in improving ad relevance in Bing Ads ad auctions by providing additional and relevant information to users, which can increase the likelihood of user engagement and clicks.