Can users scroll through multiple product ads on Bing Ads?

No, users typically won't scroll through multiple product ads on Bing Ads (now called Microsoft Advertising) in the traditional sense. 

Here's why:

* Bing Ads primarily focuses on search engine results page (SERP) placements. This means ads appear alongside organic search results, not on a separate scrollable page.
* The number of ads displayed on a SERP is limited, usually to a few at the top and bottom of the page.

However, there are some nuances to consider:

*  **Carousel Ads:** Microsoft Advertising offers carousel ads, which can showcase multiple product images within a single ad unit. Users can then swipe or click arrows to navigate through the carousel.

* **Dynamic Search Ads:** These automatically generate ads based on your product feed. While not scrollable itself, depending on the number of products in the feed, it might lead to a variety of different product ads being shown for a single search.
 

Yes, users can scroll through multiple product ads on Bing Ads. When a search query triggers product ads, Bing shows a list of relevant products in a carousel format. Users can scroll horizontally through this list to view more ads. This setup allows advertisers to showcase their products and gives users the ability to compare products from different advertisers before making a decision.