How do product ads appear in Bing Ads search results compared to paid search ads?

In Bing Ads search results, product ads and paid search ads have distinct formats and placements:

1. **Paid Search Ads**:
   - Paid search ads typically appear at the top and bottom of Bing search results, labeled as "Ad" or "Sponsored".
   - These ads consist of text-based headlines, descriptions, and display URLs.
   - Advertisers bid on specific keywords relevant to their products or services, and their ads appear based on relevance, bid amount, and other factors.

2. **Product Ads**:
   - Product ads, also known as Shopping ads, showcase products directly within the search results.
   - They often appear as a grid of product images with accompanying details such as price, product name, and seller information.
   - These ads are typically displayed at the top or side of search results, in a visually distinct format compared to traditional text-based ads.
   - Product ads are powered by Merchant Center product feeds, where advertisers upload their product information including images, prices, and descriptions.

In summary, while paid search ads rely on text-based content and keyword targeting, product ads feature visual elements and showcase specific products within the search results. Both types of ads offer advertisers opportunities to reach potential customers, but they differ in format and presentation.

Product ads and paid search ads appear differently in Bing Ads search results.

Paid search ads, also known as text ads, are short text-based advertisements that show up at the top and right-hand side of Bing's search results page. These ads consist of a headline, a description, and a display URL. They are designed to target specific keywords relevant to the advertiser's products or services.

Product ads, on the other hand, are visually rich advertisements that showcase product images, prices, and merchant names. They appear in a carousel format, usually below the paid search ads or at the top of the search results page. Users can scroll horizontally through the carousel to view more product ads. Product ads are triggered by search queries related to the products being advertised.

In summary, paid search ads are text-based and appear at the top or right-hand side of the search results page, while product ads are visually rich and appear in a carousel format, usually below or at the top of the search results page.