Can advertisers request access to their raw view-through conversion data from Bing Ads?

Microsoft Ads (formerly Bing Ads) does not typically provide direct access to raw view-through conversion data in its standard interface. However, there are several ways you can work with view-through conversion data and get detailed insights:

### 1. **Export Reports**

- **Custom Reports**: You can create and export custom reports from the Microsoft Ads interface that include view-through conversion data. This allows you to analyze the data in formats such as CSV or Excel.
  - **Creating Reports**: Go to the **Reports** section in your Microsoft Ads account, select the relevant metrics and dimensions, and include view-through conversions. Customize the report as needed and export it.

### 2. **API Access**

- **Microsoft Ads API**: For more advanced access, you can use the Microsoft Ads API to retrieve detailed performance data, including view-through conversions. The API allows you to query for various metrics and data points programmatically.
  - **API Documentation**: Refer to the [Microsoft Ads API documentation](https://docs.microsoft.com/en-us/advertising/guides/microsoft-advertising-api) for details on how to use the API to retrieve conversion data.

### 3. **Data Integration Tools**

- **Third-Party Integrations**: Use third-party tools or platforms that integrate with Microsoft Ads to pull and analyze view-through conversion data. Many analytics and marketing platforms offer integrations that allow you to work with detailed conversion data.

### 4. **Requesting Additional Data**

- **Microsoft Ads Support**: If you have specific needs for raw data or require more detailed information than what is available through standard reports or the API, you can reach out to Microsoft Ads support. They might be able to assist with specific data requests or provide additional guidance.
  - **Contact Support**: [Microsoft Ads Support](https://ads.microsoft.com/contact)

### 5. **Privacy and Compliance**

- **Data Privacy**: Ensure that any access or use of data complies with privacy regulations and Microsoft Ads' data use policies. Handle conversion data responsibly, especially when dealing with sensitive or personal information.

### Conclusion

While direct access to raw view-through conversion data is not typically available through the standard Microsoft Ads interface, you can use custom reports, the Microsoft Ads API, and third-party integration tools to work with detailed conversion data. For specific needs or additional data access, contacting Microsoft Ads support is a viable option.