How can I create non-skippable ads for my YouTube ads?

To create non-skippable ads for your YouTube campaigns, you can follow these steps using Google Ads:

1. **Access Google Ads**: Sign in to your Google Ads account at ads.google.com.

2. **Create a New Campaign**: Click on the "+" button to create a new campaign.

3. **Choose Campaign Goal**: Select the campaign goal that aligns with your advertising objectives. For non-skippable ads, you might choose "Brand awareness and reach" or "Product and brand consideration."

4. **Select Campaign Type**: Choose the "Video" campaign type to create a campaign specifically for YouTube video ads.

5. **Choose Campaign Subtype**: Select the appropriate subtype for your campaign. For non-skippable ads, choose either "Standard awareness" or "Product and brand consideration."

6. **Set Campaign Settings**: Enter the campaign name, choose the campaign's bidding strategy, set the budget, and select the start and end dates for your campaign.

7. **Create Ad Group**: Click on "New ad group" to create a new ad group within your campaign.

8. **Set Ad Group Settings**: Enter the ad group name, choose the maximum bid, and set the targeting options for your ad group, including location, language, demographics, and audience interests.

9. **Create Video Ad**: Click on "New ad" to create a new video ad for your ad group.

10. **Select Video Ad Format**: Choose the "In-stream" ad format, which includes non-skippable ads that play before, during, or after YouTube videos.

11. **Upload Video**: Upload the video creative that you want to use for your non-skippable ad. Make sure the video meets the ad specifications and guidelines provided by Google Ads.

12. **Enter Ad Details**: Enter the ad name, final URL (the landing page where viewers will be directed after clicking on the ad), and other relevant details for your ad.

13. **Preview Ad**: Preview how your non-skippable ad will appear on YouTube and make any necessary adjustments to the ad creative and settings.

14. **Save Ad**: Once you're satisfied with the ad setup, click on "Save" to save your non-skippable ad.

15. **Review and Launch Campaign**: Review the campaign settings, ad group settings, and ad details to ensure everything is set up correctly. Once you're ready, click on "Save and continue" to launch your non-skippable ad campaign.

By following these steps, you can create non-skippable ads for your YouTube campaigns using Google Ads. Non-skippable ads are a powerful way to capture viewers' attention and deliver your message effectively without the option to skip the ad, helping you drive brand awareness, engagement, and conversions on YouTube.