What are non-skippable ads?

Non-skippable ads are a type of YouTube video ad format that viewers cannot skip after a certain duration. These ads play before, during, or after YouTube videos and require viewers to watch the entire ad before they can continue watching the video they originally intended to watch. Non-skippable ads typically have fixed lengths, and viewers must watch the entire ad, making them a highly impactful format for advertisers looking to capture viewers' attention and deliver their message effectively.

Here are some key features of non-skippable ads:

1. **Cannot Be Skipped**: Unlike skippable ads, which allow viewers to skip the ad after a few seconds, non-skippable ads do not have a skip option. Viewers are required to watch the entire duration of the ad before they can proceed to watch the video content.

2. **Fixed Lengths**: Non-skippable ads have fixed lengths, usually ranging from 15 seconds to 20 seconds. Advertisers must create concise and compelling ad content that can effectively communicate their message within the allotted time frame.

3. **Placement**: Non-skippable ads can appear before, during, or after YouTube videos, depending on the ad placement settings chosen by advertisers. They are commonly used as pre-roll ads that play before the main video content.

4. **Impactful**: Non-skippable ads are highly impactful because viewers are compelled to watch the entire ad without the option to skip. This makes them an effective format for delivering brand messages, promoting products or services, and driving engagement and conversions.

5. **Ad Experience**: While non-skippable ads provide advertisers with a captive audience, they can also lead to viewer frustration if the ad content is not engaging or relevant to the viewer's interests. Advertisers should strive to create compelling ad content that captures viewers' attention and adds value to their viewing experience.

Overall, non-skippable ads are a powerful video ad format that allows advertisers to reach and engage viewers on YouTube effectively. By creating engaging and relevant ad content, advertisers can leverage non-skippable ads to drive brand awareness, consideration, and action among their target audience.