How does YouTube Premium affect content discovery and visibility?

YouTube Premium does not directly affect content discovery and visibility on the platform. Content discovery and visibility are primarily determined by YouTube's algorithms and user engagement metrics, such as watch time, likes, comments, and shares.

However, YouTube Premium can indirectly affect content discovery and visibility in a few ways. Here are some examples:

1. Ad-free viewing: With YouTube Premium, users can watch videos without any ads, which can lead to longer watch times and higher user engagement. This can potentially increase the visibility of videos in YouTube's recommendation algorithms.
2. Background play: With YouTube Premium, users can play videos in the background while using other apps or with the screen off. This can potentially increase the watch time and user engagement of videos, which can lead to higher visibility in YouTube's recommendation algorithms.
3. Offline viewing: With YouTube Premium, users can download videos for offline viewing. This can potentially increase the watch time and user engagement of videos, which can lead to higher visibility in YouTube's recommendation algorithms.
4. YouTube Originals: With YouTube Premium, users have access to exclusive content called YouTube Originals. These videos are often promoted on the platform, which can increase their visibility and discovery.

Overall, while YouTube Premium does not directly affect content discovery and visibility, it can indirectly influence user engagement and viewing habits, which can potentially impact the visibility of videos in YouTube's recommendation algorithms.