What platforms do YouTubers use to sell their merchandise?

YouTubers use various platforms to sell their merchandise, each offering different features, customization options, and integrations with e-commerce tools. Here are some popular platforms used by YouTubers to sell their merchandise:

1. **Merch Shelf (YouTube Merchandise Shelf)**: The Merch Shelf is a built-in feature on YouTube that allows eligible creators to showcase and sell their merchandise directly below their videos. Creators can link to their merchandise store or website, where viewers can browse and purchase products without leaving the YouTube platform.

2. **Shopify**: Shopify is a popular e-commerce platform that allows YouTubers to create customized online stores to sell their merchandise. Creators can design their store, upload product listings, manage inventory, process payments, and fulfill orders using Shopify's integrated tools and apps.

3. **Teespring**: Teespring is a print-on-demand platform that specializes in custom apparel and merchandise. YouTubers can design and sell a variety of products, including t-shirts, hoodies, mugs, and phone cases, without the need for upfront inventory or fulfillment. Teespring handles production, shipping, and customer service on behalf of creators.

4. **Spreadshop**: Spreadshop is an e-commerce platform that allows YouTubers to create and customize their own online merchandise stores. Creators can design and sell a wide range of products, including apparel, accessories, and home goods, with no upfront costs or inventory requirements. Spreadshop handles production, shipping, and customer service, and creators earn a commission on each sale.

5. **Big Cartel**: Big Cartel is a customizable e-commerce platform that caters to independent artists and creators. YouTubers can create their own online stores to sell merchandise, artwork, and handmade goods. Big Cartel offers a range of features for managing inventory, processing orders, and customizing the look and feel of the store.

6. **Redbubble**: Redbubble is a print-on-demand marketplace that allows YouTubers to sell their designs on a variety of products, including apparel, home decor, stickers, and stationery. Creators upload their designs to Redbubble, and the platform handles production, fulfillment, and customer service. Creators earn a commission on each sale.

7. **Printful**: Printful is a print-on-demand and dropshipping platform that integrates with various e-commerce platforms, including Shopify, WooCommerce, and Etsy. YouTubers can create and sell custom merchandise, and Printful handles production, fulfillment, and shipping directly to customers. Creators can also use Printful's mockup generator to create product mockups for their online store.

8. **Amazon Merch**: Amazon Merch is a print-on-demand service that allows YouTubers to create and sell custom apparel and merchandise on Amazon.com. Creators upload their designs to the platform, and Amazon handles production, fulfillment, and customer service. Creators earn royalties on each sale.

These are just a few examples of the platforms YouTubers use to sell their merchandise. Depending on their needs, preferences, and audience, YouTubers may choose one or more platforms to reach their target market and maximize sales opportunities.