�Many users have expressed growing frustration with the increasing frequency and intrusiveness of ads on YouTube. Several factors contribute to this perception:�

1. Increased Ad Frequency and Length

Users have reported encountering more frequent and longer ads during videos. Some viewers note experiencing multiple ad breaks within short videos, with each break containing several ads. This escalation disrupts the viewing experience and has led to comparisons with traditional television advertising loads. �
steamcommunity.com

2. Introduction of Ads During Paused Videos

YouTube has introduced ads that appear when a video is paused, particularly on TV devices. This feature minimizes the paused video and displays an ad alongside it, which some users find intrusive and disruptive. �
The Sun

3. Stricter Measures Against Ad Blockers

In an effort to ensure ad revenue, YouTube has intensified its crackdown on ad blockers. Users employing ad-blocking software may experience slower performance or receive prompts to disable their blockers, leading to a more frustrating experience. �
en.wikipedia.org
pcworld.com

4. Introduction of Premium 1080p Video Quality

YouTube has rolled out a "1080p Premium" option, offering higher bitrate streams exclusively to Premium subscribers. This move has sparked concerns that standard 1080p quality may be intentionally degraded to encourage Premium subscriptions, leading to a perceived decline in free user experience. �
steamcommunity.com
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Reddit
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These developments have collectively contributed to the sentiment that YouTube ads are becoming more intrusive, prompting discussions among users about the platform's direction and their viewing choices.�

For a visual discussion on this topic, you might find the following video insightful:�