Where do in-stream display ads appear in relation to the video content?

In-stream display ads typically appear within or around the video content being consumed. They can be positioned in various locations to maximize visibility and engagement while minimizing disruption to the viewing experience. Some common placements for in-stream display ads include:

1. **Overlay Ads**: These ads appear as semi-transparent layers on top of the video content. They often appear at the bottom or sides of the video player and can include static images, text, or clickable links.

2. **Banner Ads**: Banner ads are placed above or below the video player and remain visible throughout the video playback. They can be static or animated and may include interactive elements such as clickable buttons or links.

3. **Side-Bar Ads**: These ads appear alongside the video content, typically on one side of the screen. They can be static or animated and may include images, text, or interactive elements.

4. **Pre-roll Ads**: Pre-roll ads are displayed before the main video content begins playing. While not strictly "in-stream" display ads, they are a common form of video advertising and can include display elements such as branding or calls-to-action.

5. **Mid-roll Ads**: These ads appear in the middle of the video content, interrupting the playback. While mid-roll ads are more common for video ads with video content (such as YouTube), they can also include display elements.

6. **Post-roll Ads**: Post-roll ads are displayed after the main video content has finished playing. Similar to pre-roll ads, they are not strictly "in-stream" display ads but can include display elements.

The specific placement of in-stream display ads can vary depending on the platform, publisher preferences, and advertiser objectives. However, the goal is typically to integrate the ads in a way that maximizes visibility and engagement while maintaining a positive viewing experience for the audience.

In-stream display ads appear before, during, or after the video content plays. These ads are integrated into the video player and cannot be skipped, much like television commercials. They can be either non-skippable (usually 15-20 seconds long) or skippable after a few seconds (usually 30 seconds to a couple of minutes long). In-stream display ads are often shown as overlays on the video content or as a separate display ad next to the video player.

There are three main types of in-stream display ads:

1. **Pre-roll ads**: These ads play before the video content starts.
2. **Mid-roll ads**: These ads play during the video content, often at natural breaks or transitions in the video.
3. **Post-roll ads**: These ads play after the video content has finished.

In-stream display ads are commonly used in video platforms like YouTube, Vimeo, and other streaming services. They are an effective way to reach a targeted audience and increase brand awareness, as viewers are more likely to pay attention to ads that are integrated directly into the video content they are watching.