Where do display ads appear on YouTube?

Display ads on YouTube can appear in various locations across the platform, providing advertisers with multiple opportunities to reach their target audience. Here are some common placements for display ads on YouTube:

1. **Overlay Ads**: Overlay ads are semi-transparent banners that appear at the bottom of YouTube videos. They typically occupy a small portion of the video player and can be closed by the viewer if desired. Overlay ads can contain text, images, and clickable links, allowing advertisers to promote their products, services, or other content.

2. **Display Ads in Search Results**: When users perform a search on YouTube, display ads may appear at the top of the search results page or alongside the organic search results. These ads are similar to Google search ads and can include text, images, and a headline. They provide advertisers with visibility when users are actively searching for related content.

3. **Display Ads on Watch Pages**: Display ads may appear on the watch pages of YouTube videos, either above the video player, on the right-hand side, or below the video description. These ads can vary in size and format, including standard banner ads, square ads, or custom ad units. They allow advertisers to target users based on their interests, demographics, and viewing behavior.

4. **In-Stream Display Ads**: In-stream display ads appear as static or animated overlays within YouTube video ads. They are displayed for a few seconds at the bottom of the video player while the main video ad is playing. In-stream display ads can complement video ads by providing additional information or calls-to-action.

5. **Display Ads on Channel Pages**: Display ads may appear on the channel pages of YouTube creators, either in the sidebar or as banners at the top of the page. These ads can target users who are interested in specific channels or content categories, providing advertisers with an opportunity to reach engaged audiences.

6. **Display Ads in YouTube Apps**: Display ads may also appear in the YouTube mobile app and other YouTube apps on connected devices such as smart TVs and gaming consoles. These ads are optimized for mobile and other devices and can be displayed within the app's interface or alongside video content.

Overall, display ads on YouTube offer advertisers a variety of placements to reach their target audience across different parts of the platform, including search results, watch pages, channel pages, and mobile apps. Advertisers can leverage YouTube's targeting options and ad formats to create engaging and effective display ad campaigns.

Display ads are a type of advertisement that are shown on YouTube alongside the main video content. These ads can take a variety of forms, including banner ads, overlay ads, and sponsored cards.

Banner ads are graphic ads that are shown at the top of the YouTube page, above the main video content. Overlay ads are text or graphic ads that are shown at the bottom of the video player, overlaid on top of the main video content. Sponsored cards are interactive ads that are shown within the video player, and can be used to promote products, merchandise, or other content.

Display ads can also be shown on the YouTube homepage, in the YouTube mobile app, and on other pages on the YouTube website. They are typically targeted to users based on their interests, demographics, and other factors, and are designed to be attention-grabbing and engaging.

Overall, display ads are a type of advertisement that are shown on YouTube alongside the main video content. They can take a variety of forms, including banner ads, overlay ads, and sponsored cards, and are typically targeted to users based on their interests and demographics.