Where do companion ads appear in relation to the video content?

Companion ads on YouTube typically appear alongside or within the video player interface, providing additional information or promotional content related to the video being watched. Here are the common placements for companion ads in relation to the video content:

1. **Next to the Video Player**: Companion ads may appear as banners or display ads positioned next to the video player, either above or below it. These ads are visible while the video is playing and remain static or may change dynamically based on the viewer's interactions or the video content.

2. **Overlaying the Video Player**: Some companion ads overlay the video player itself, appearing as semi-transparent banners or boxes that partially cover a portion of the video content. These overlay ads typically appear at the bottom or top of the video player and may be dismissed by the viewer if desired.

3. **Within the Video Player Interface**: Companion ads can also be integrated within the video player interface, appearing alongside features such as video recommendations, channel information, or playback controls. These ads are seamlessly integrated with the YouTube interface and provide additional content or offers related to the video being watched.

Overall, companion ads are strategically placed to provide viewers with relevant information or promotional content without interrupting their primary video viewing experience. These ads are designed to be non-intrusive and seamlessly integrated with the YouTube platform, ensuring a positive user experience for viewers while still offering valuable opportunities for advertisers to reach their target audience.

Companion ads on YouTube appear as a banner or a small box on the right-hand side of the video player, next to the video being played. They are typically displayed below the "Up Next" section, which shows a list of recommended videos that the viewer might be interested in watching next.

Companion ads are designed to be non-intrusive and unobtrusive, as they do not interrupt the video playback. This means that they do not appear over the video content or cover any part of the video player. Instead, they are displayed as a separate element alongside the video, allowing viewers to easily ignore them if they are not interested.

Because companion ads are displayed next to the video player, they are often seen as a less intrusive form of advertising compared to other types of ads that appear on YouTube, such as pre-roll ads or mid-roll ads. This can make them a more attractive option for advertisers who want to reach engaged and targeted audiences without disrupting the user experience.

Overall, companion ads on YouTube are a useful advertising tool that allows businesses to promote their products or services in a non-intrusive way. They are displayed as a banner or a small box on the right-hand side of the video player, next to the video being played, and are priced on a cost-per-click (CPC) basis.