When do post-roll ads appear during a video?

Post-roll ads appear at the end of a video, immediately after the video content has concluded. Unlike pre-roll ads, which play before the main video content, and mid-roll ads, which interrupt the video content and play during a break in the video, post-roll ads are displayed after the video has finished playing.

Here's how post-roll ads are typically integrated into the viewer experience:

1. **Video Conclusion**: Once the main video content reaches its conclusion, either by reaching the end of the video or during the final moments of the video, the post-roll ad is triggered to play.

2. **Transition**: After the video content ends, there is usually a brief transition period before the post-roll ad begins playing. This transition may consist of a fade-out or a transition screen to indicate that the video content has ended and the post-roll ad is about to begin.

3. **Post-Roll Ad Playback**: Following the transition period, the post-roll ad is displayed to viewers. The ad may be a video ad, an image ad, or a combination of both, depending on the advertiser's preferences and the ad format.

4. **Completion or Interaction**: Once the post-roll ad has finished playing, viewers may have the option to interact with the ad, such as clicking on a call-to-action (CTA) or visiting the advertiser's website. Alternatively, viewers may simply wait for the ad to conclude before navigating away from the video.

Overall, post-roll ads are strategically placed at the end of videos to maximize viewer engagement with the ad content after they have finished watching the main video. This placement allows advertisers to capture the attention of engaged viewers and drive actions such as clicks, conversions, or brand interactions.

Post-roll ads on YouTube appear after the main video content has finished playing. They typically appear during the end credits or immediately after the conclusion of the video.

Here's a step-by-step breakdown of when post-roll ads appear during a video:

1. **Main Video Content**: Viewers watch the main video content they have selected on YouTube. This could be a music video, a vlog, a tutorial, or any other type of video content available on the platform.

2. **End Credits or Conclusion**: Once the main video content has concluded, viewers may be presented with end credits, a closing screen, or a conclusion segment depending on the content creator's style.

3. **Post-roll Ad**: After the main video content and any concluding segments, post-roll ads may be displayed to viewers. These ads typically appear as video advertisements that play after the end of the main video content, just before the viewer is redirected to other videos or the YouTube homepage.

4. **Viewer Interaction**: Viewers may have the option to engage with the post-roll ad by watching it in its entirety, skipping it (if it's a skippable ad), or interacting with any call-to-action overlays that may be included in the ad.

5. **Next Video or Navigation**: After the post-roll ad has been displayed (or skipped), viewers may be directed to watch another video recommended by YouTube or to navigate elsewhere on the platform, such as the homepage or their subscriptions feed.

Overall, post-roll ads are strategically placed to capture viewers' attention after they have watched the main video content, providing advertisers with an opportunity to engage with viewers when they are still actively engaged with the platform.