�In 2024, YouTube Ads introduced several innovative methods for creating custom audiences, enhancing targeting precision and campaign effectiveness. Here's an overview of the most impactful strategies:�

1. Custom Segments Based on User Behavior

Advertisers can now build custom audience segments by specifying user interests, visited URLs, frequented places, or apps used. For instance, a sports nutrition company could target users who visit gym websites, use fitness apps, and watch bodybuilding videos. �
Ads Institute

2. Remarketing Based on Specific YouTube Creator Videos

A significant update allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, expanding targeting options beyond their own channel. This enables advertisers to reach audiences who have engaged with content from creators relevant to their brand. �
Search Engine Land
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Google Help
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3. Customer Match for YouTube

Customer Match enables advertisers to serve ads based on data about their customers that they share with Google. This method allows advertisers to reach new users by targeting similar audiences to their most valuable customers. It's available for YouTube & partners line items, including in-stream, non-skippable, and bumper ad formats. �
Google Help


4. Enhanced Audience Targeting with Google Ads

Google Ads offers advanced audience targeting options, including affinity audiences, in-market audiences, and custom intent audiences. These options allow advertisers to reach users based on their interests, purchase intent, and specific search behaviors, respectively. �
YouTube


By leveraging these advanced targeting methods, advertisers can create highly specific and effective custom audiences for their YouTube Ads campaigns, leading to improved engagement and conversion rates.