What actions can viewers take with sponsored cards?

Started by Gibbs, Apr 27, 2024, 03:10 PM

Previous topic - Next topic

Gibbs

What actions can viewers take with sponsored cards?

gepevov

Viewers can take various actions with sponsored cards depending on the platform and the specific implementation by the content creator or advertiser. Sponsored cards are typically interactive elements overlaid on video content, often used in platforms like YouTube to promote products, services, or other content.

Here are some common actions viewers can take with sponsored cards:

1. **Click-through**: Viewers can click on the sponsored card to navigate to an external website, landing page, or another video within the platform. This action allows them to learn more about the promoted content or product.

2. **View more information**: Some sponsored cards provide additional information when clicked, such as product details, pricing, or promotional offers. Viewers can access this information without leaving the video.

3. **Engagement**: Viewers may be prompted to engage with the sponsored card in various ways, such as answering a poll, participating in a quiz, or providing feedback. This interaction helps advertisers gather valuable insights and feedback from the audience.

4. **Subscription or follow**: In cases where the sponsored content is from another creator, viewers may have the option to subscribe to their channel or follow their social media accounts directly from the sponsored card.

5. **Dismissal**: Viewers usually have the option to dismiss the sponsored card if they're not interested in the promoted content. This allows them to continue watching the video without interruption.

6. **Sharing**: Some platforms allow viewers to share sponsored cards with others through social media or messaging platforms, enabling them to spread the word about the advertised content.

Overall, sponsored cards offer a way for advertisers and content creators to engage with viewers in a non-intrusive manner while providing opportunities for interaction and action.

backlinks

Sponsored cards are a type of interactive advertisement that are shown within the video player on YouTube. They are designed to be engaging and interactive, and allow viewers to take a variety of actions.

Some common actions that viewers can take with sponsored cards include:

* Clicking on the card to learn more: When a viewer clicks on a sponsored card, it expands to show more information about the promoted content. This can include images, descriptions, and links to external websites or other YouTube videos.
* Making a purchase: If the sponsored card is promoting a product or service, viewers may be able to make a purchase directly from the card.
* Signing up for a newsletter or other service: If the sponsored card is promoting a newsletter or other service, viewers may be able to sign up directly from the card.
* Watching a related video: If the sponsored card is promoting a related video, viewers can click on the card to watch the video directly in the YouTube player.

Overall, sponsored cards are designed to be engaging and interactive, and allow viewers to take a variety of actions, such as learning more about the promoted content, making a purchase, signing up for a newsletter or other service, or watching a related video.

It's worth noting that sponsored cards are just one of several types of advertisements that are available on YouTube. Other types of ads, such as TrueView ads, bumper ads, and display ads, are also available and may offer different options for viewer engagement.

Didn't find what you were looking for? Search Below