What are video discovery ads on YouTube?

Video discovery ads on YouTube are a type of advertising format that promotes video content to users across the platform. These ads appear in various locations on YouTube, such as search results, watch next recommendations, homepage feeds, and channel pages. Unlike in-stream ads, which are shown before, during, or after a video, video discovery ads are displayed as thumbnail images alongside organic search results and suggested videos.

When users click on the thumbnail image of a video discovery ad, they are taken to the advertiser's video watch page, where they can watch the full video ad. Video discovery ads are typically identified with an "Ad" label to distinguish them from organic content.

Advertisers can use video discovery ads to promote their YouTube videos, increase video views, drive channel subscriptions, and encourage viewers to take specific actions, such as visiting a website or making a purchase. These ads are targeted to users based on their interests, demographics, and browsing behavior, ensuring that they reach the most relevant audience.

Overall, video discovery ads are an effective way for advertisers to expand their reach on YouTube, increase engagement with their video content, and achieve their marketing objectives.

Video discovery ads are a type of YouTube ad format that are designed to help advertisers promote their videos to a wider audience. These ads appear in a variety of places on the YouTube platform, including the homepage, search results pages, and the "watch next" section of video watch pages.

Video discovery ads are designed to be visually appealing and attention-grabbing, and they typically include a thumbnail image, a title, and a short description. When a user clicks on the ad, they are taken to the video watch page to view the full video.

One of the key benefits of video discovery ads is that they are only shown to users who are actively looking for content related to the ad. This means that advertisers can reach users who are already interested in their products or services, and who are more likely to engage with the ad.

Video discovery ads are priced on a cost-per-view (CPV) basis, which means that advertisers only pay when a user clicks on the ad and watches the video. This pricing model helps ensure that advertisers are only paying for engaged viewers, and it can help maximize the ROI of the ad campaign.

Overall, video discovery ads are a powerful tool for advertisers who want to reach a wider audience on YouTube and promote their videos to users who are actively looking for related content. By using eye-catching visuals and targeted placement, video discovery ads can help advertisers connect with their audience and drive engagement with their video content.