What are the different types of YouTube ads?

YouTube offers several types of ads to advertisers, each serving different purposes and appearing in various formats across the platform. Here are the main types of YouTube ads:

1. **TrueView Ads**:
   - **TrueView In-Stream Ads**: These ads play before, during, or after other YouTube videos and are skippable after the first five seconds. Advertisers are charged when viewers watch at least 30 seconds of the ad or engage with it.
   - **TrueView Discovery Ads**: These ads appear on YouTube search results, alongside related videos, and on the YouTube homepage. They consist of a thumbnail image and text, and advertisers are charged when viewers click on the ad to watch the video.

2. **Bumper Ads**: Bumper ads are short, non-skippable video ads of up to six seconds that play before the start of a video. They are designed to quickly convey a message or brand and are typically used for brand awareness campaigns.

3. **Non-Skippable In-Stream Ads**: These ads play before, during, or after other YouTube videos and cannot be skipped by viewers. They are typically 15-20 seconds long and are best suited for advertisers looking to maximize their message's exposure.

4. **Overlay Ads**: Overlay ads are semi-transparent ads that appear on the lower 20% portion of a video. They can be text or image-based and can be closed by viewers. These ads are best used for promoting products, services, or calls-to-action.

5. **Display Ads**: Display ads appear to the right of the feature video and above the video suggestions list on desktop. On mobile, they appear below the player. They can be images or rich media ads and can include interactive elements like buttons or forms.

6. **Sponsored Cards**: Sponsored cards display content that may be relevant to a video, such as products featured in the video. Viewers can click the card to browse the featured content. These ads are subtle and non-intrusive.

Each type of YouTube ad offers unique benefits and targeting options, allowing advertisers to tailor their campaigns to reach specific audiences and achieve their advertising goals effectively.

There are several types of YouTube ads, each offering unique features and targeting options to help advertisers reach their target audience effectively. Here are the main types of YouTube ads:

1. **TrueView Ads**:
   - **TrueView In-Stream Ads**: These are skippable video ads that appear before, during, or after other YouTube videos. Viewers have the option to skip these ads after 5 seconds, and advertisers are only charged when viewers watch at least 30 seconds of the ad or engage with it.
   - **TrueView Discovery Ads**: These are displayed alongside other YouTube videos, in search results, or on the YouTube homepage as a thumbnail image. Viewers can click on the ad to watch the video, and advertisers are charged when viewers click on the thumbnail to watch the video.

2. **Non-Skippable In-Stream Ads**:
   - These are video ads that play before, during, or after other YouTube videos and cannot be skipped by viewers. Advertisers are charged on a CPM (cost-per-thousand-impressions) basis, meaning they pay for every thousand impressions of the ad.

3. **Bumper Ads**:
   - Bumper ads are short video ads of up to 6 seconds that play before, during, or after other YouTube videos. These ads cannot be skipped by viewers and are typically used to create brand awareness or deliver a brief message. Advertisers are charged on a CPM basis.

4. **Overlay Ads**:
   - Overlay ads are semi-transparent overlay ads that appear on the lower portion of a video while it's playing. These ads can include text, images, or rich media and can be closed by viewers if they choose. Advertisers are charged on a CPC (cost-per-click) or CPM basis.

5. **Display Ads**:
   - Display ads appear alongside YouTube videos, on YouTube search results pages, or on the YouTube homepage. These ads can include text, images, or rich media and can be targeted based on keywords, demographics, or user interests. Advertisers are typically charged on a CPC or CPM basis.

6. **Sponsored Cards**:
   - Sponsored cards are small, clickable cards that appear within YouTube videos. These cards can feature product information, related videos, or external links, and can be displayed on desktop and mobile devices. Advertisers are charged on a CPC basis when viewers click on the cards.

Each type of YouTube ad offers different advantages and targeting options, allowing advertisers to choose the ad format that best suits their campaign objectives and target audience.