What are in-stream display ads on YouTube?

In-stream display ads on YouTube are a form of advertising that appears within or around YouTube videos. These ads are designed to engage viewers while they are watching content on the platform. Here are some key characteristics of in-stream display ads on YouTube:

1. **Format**: In-stream display ads on YouTube can take several formats, including overlay ads, banner ads, and side-bar ads. These ads typically include images, text, and sometimes interactive elements such as clickable buttons or links.

2. **Placement**: In-stream display ads on YouTube are placed within or around the video content that users are watching. They can appear as overlays on top of the video, banners above or below the video player, or side-bars alongside the video.

3. **Targeting**: YouTube offers sophisticated targeting options for in-stream display ads, allowing advertisers to reach specific audiences based on factors such as demographics, interests, and browsing behavior. This targeting helps ensure that ads are relevant to the viewers who see them.

4. **Engagement**: In-stream display ads on YouTube are designed to engage viewers and encourage interaction. For example, viewers may be able to click on the ad to visit the advertiser's website, watch a related video, or learn more about a product or service.

5. **Payment**: Advertisers typically pay for in-stream display ads on YouTube using a cost-per-view (CPV) model, where they are charged each time a viewer interacts with the ad (e.g., by clicking on it or watching it for a certain duration).

Overall, in-stream display ads on YouTube provide advertisers with a powerful way to reach a highly engaged audience and promote their products or services within the context of relevant video content. They offer a range of targeting and engagement options to help advertisers achieve their marketing objectives on the platform.

In-stream display ads on YouTube are a type of video ad that appears before, during, or after a video on the YouTube platform. These ads are called "in-stream" because they are played in the context of a video stream, as opposed to being displayed as a separate banner or other type of ad unit.

In-stream display ads on YouTube can be skippable or non-skippable. Skippable ads can be skipped by the viewer after a few seconds, while non-skippable ads must be watched in their entirety before the viewer can continue watching the video.

In-stream display ads on YouTube can include a variety of different elements, such as text, images, and interactive elements. They can also include card overlays, which are transparent overlays that appear on top of the video and can be used to encourage users to take a specific action, such as visiting a website or downloading an app.

In-stream display ads on YouTube are typically priced on a cost-per-view (CPV) basis, which means that you only pay when a user watches a certain amount of your ad. For example, you might pay every time a user watches 30 seconds of your ad or completes the ad, whichever comes first.

To create in-stream display ads on YouTube, you will need to use the Google Ads platform. You can then target your ads to specific audiences based on a variety of factors, such as demographics, interests, and viewing history.