What are call-to-action (CTA) overlay ads on YouTube?

Call-to-action (CTA) overlay ads on YouTube are a type of advertising format that allows advertisers to display clickable overlays on top of videos. These overlays typically appear as semi-transparent banners or boxes on the lower portion of the video player.

These ads are designed to encourage viewers to take specific actions, such as visiting the advertiser's website, purchasing a product, signing up for a service, or engaging with content. CTAs are typically accompanied by text and sometimes include a button to make the action more prominent and clickable.

CTA overlay ads provide advertisers with a non-intrusive way to promote their products or services to targeted audiences on YouTube. They can be customized with different messaging, designs, and targeting options to maximize their effectiveness in driving viewer engagement and conversions. Additionally, advertisers are charged based on a cost-per-click (CPC) model, meaning they only pay when viewers interact with the ad by clicking on it.

A call-to-action (CTA) overlay ad on YouTube is a type of advertisement that appears as a semi-transparent banner at the bottom of a video while it is playing. The overlay ad typically contains text and a image, and it provides a clickable link to a website or a specific page.

CTA overlay ads on YouTube are designed to encourage viewers to take a specific action, such as visiting a website, signing up for a newsletter, or purchasing a product. They are targeted to appear on videos that are relevant to the advertised product or service, and they can be targeted to specific demographics, locations, and interests.

CTA overlay ads on YouTube are a cost-effective way for advertisers to reach a large audience and drive traffic to their websites. They are also a non-intrusive way to advertise, as they do not interrupt the video playback and can be easily closed by the viewer.

To create a CTA overlay ad on YouTube, advertisers need to have a Google Ads account and create a new display campaign. They can then choose the "YouTube overlay" ad format and create their ad using text, images, and a link to their website. Once the ad is approved, it will start appearing on relevant videos on YouTube.