What actions can viewers take with expandable companion ads?

Expandable companion ads offer viewers a range of interactive actions they can take, enhancing engagement and providing additional value beyond traditional static display ads. Here are some common actions viewers can take with expandable companion ads:

1. **Expansion**: Viewers can typically expand the companion ad to reveal more content, such as additional images, text, or interactive elements. This expansion allows viewers to engage more deeply with the ad and explore its offerings in more detail.

2. **Interactive Elements**: Expandable companion ads may include interactive elements such as clickable buttons, links, or forms. Viewers can interact with these elements to perform actions such as visiting a website, watching a video, signing up for a newsletter, or making a purchase.

3. **Video Playback**: Some expandable companion ads feature embedded video content that viewers can play directly within the ad unit. This allows advertisers to deliver more engaging and immersive experiences and effectively convey their message through video storytelling.

4. **Social Sharing**: Viewers may have the option to share the expandable companion ad on social media platforms or via email, allowing them to spread the word about the advertised product or service to their networks.

5. **Customization**: Expandable companion ads may offer viewers the ability to customize certain elements, such as selecting preferences, choosing product options, or personalizing content based on their interests or behavior.

6. **Product Interaction**: For e-commerce or retail advertisers, expandable companion ads may allow viewers to interact with product images, view different product variations, or add items to a shopping cart directly within the ad unit.

7. **Feedback and Surveys**: Some expandable companion ads include interactive surveys or feedback forms that allow viewers to provide input or opinions on various topics related to the ad content or the advertiser's products and services.

8. **Location-Based Actions**: Expandable companion ads may include location-based features, such as store locators or maps, allowing viewers to find nearby physical locations where they can purchase the advertised products or services.

Overall, expandable companion ads provide viewers with a wide range of interactive actions they can take, empowering them to engage with the ad content in meaningful ways and facilitating deeper connections between advertisers and their target audience.

Expandable companion ads are designed to provide viewers with a more interactive and engaging experience than traditional display ads. As such, they often include a variety of elements that viewers can interact with, such as:

* Links to the advertiser's website: Expandable companion ads often include links that viewers can click on to learn more about the product or service being advertised. These links can take viewers to a landing page, product page, or other relevant section of the advertiser's website.
* Forms or surveys: Some expandable companion ads include forms or surveys that viewers can fill out to request more information, sign up for a newsletter, or provide feedback. These forms can help advertisers to capture leads and gather valuable data about their target audience.
* Interactive elements: Expandable companion ads may include interactive elements, such as quizzes, games, or other interactive content. These elements can help to engage viewers and make the ad more memorable.
* Social media links: Many expandable companion ads include links to the advertiser's social media profiles, allowing viewers to follow the brand or share the ad with their own followers.
* Call-to-action buttons: Expandable companion ads often include call-to-action buttons, such as "Learn More" or "Sign Up," that viewers can click on to take a specific action. These buttons can help to drive conversions and encourage viewers to take the next step in the buyer's journey.

Overall, expandable companion ads offer a variety of actions that viewers can take, depending on the goals of the advertiser and the needs of the target audience. By providing interactive and engaging elements, these ads can help to build brand awareness, generate leads, and drive conversions.