Here's a full content outline for your Ultimate YouTube Ads Tutorial for Beginners 2024 — based on the hook "How I Spent $206,352 on YouTube Ads" — designed to be informative, transparent, and action-packed:

🎥 Ultimate YouTube Ads Tutorial for Beginners 2024
💸 How I Spent $206,352 on YouTube Ads — What Worked, What Didn't
🔰 PART 1: Why YouTube Ads?
YouTube is the 2nd largest search engine (over 2B monthly users)

Longer attention span = better storytelling

CPC often cheaper than Facebook or Google Search

Perfect for coaches, digital products, SaaS, and high-ticket

🧠 PART 2: What I Learned Spending $206K
✅ What worked:

Direct-to-webinar funnels

Retargeting warm audiences with testimonial ads

Skippable in-stream ads with 5-sec hook + problem-solution

Simple, bold visuals and text overlays

🚫 What didn't work:

Generic brand videos with no CTA

Long-form ads without a hook

Sending cold traffic straight to checkout pages

Relying only on YouTube's automated targeting

🛠� PART 3: YouTube Ads Setup (Step-by-Step)
1. Create a Google Ads account
Link your YouTube channel

Set up conversion tracking with Google Tag Manager

2. Choose your campaign objective
Leads, website traffic, or sales

Pick "Video" campaign type and "Skippable in-stream" ad format

3. Audience targeting options
Keywords, placements, topics

Custom audiences (search intent-based)

Remarketing from website visitors or YouTube viewers

4. Budget and bidding
Start with $20–$50/day

Max CPV or tCPA bidding strategy (recommended for lead-gen)

5. Upload your video creative
Use a strong hook in first 5 seconds

Keep ads between 45–90 seconds

Include voiceover, captions, and CTA button

🎨 PART 4: The Winning Ad Script Framework
HOOK (0–5 sec): "If you're struggling with [problem], this is for you."
IDENTIFY (5–15 sec): Introduce yourself, your authority or proof
SOLVE (15–45 sec): What you're offering, how it works
OFFER (45–60+ sec): What to do next — CTA to landing page or offer
BONUS TIP: Add social proof, urgency, or scarcity to increase conversions

📊 PART 5: Optimizing Your Campaign
Use A/B testing (different thumbnails, scripts, hooks)

Check metrics: view rate, CPV, conversions, bounce rate

Pause poor-performing ads after $50–$100 in spend

Scale winners slowly by increasing budget 20% every 3 days

🧪 PART 6: Tools & Resources I Used
Tracking: Hyros, Google Tag Manager, or Wicked Reports

Creative: Canva, Veed.io, Pictory, or Premiere Pro

Landing Pages: Systeme.io, ClickFunnels, or WordPress

🧠 Final Thoughts
YouTube Ads in 2024 still offer MASSIVE opportunity — especially if you understand targeting, creative, and funnel strategy. I lost money at first, but once I cracked the code, it scaled like crazy.