How long are non-skippable ads typically?

Non-skippable ads on YouTube typically range from 15 to 20 seconds in duration, although they can sometimes be shorter or longer depending on the specific ad campaign and the preferences of the advertiser.

YouTube introduced non-skippable ads to provide advertisers with a format that ensures viewers watch their full message without the option to skip ahead. These ads are commonly displayed before the start of a video and require viewers to watch the entire ad before they can proceed to watch their chosen video content.

While 15 to 20 seconds is a common duration for non-skippable ads, shorter ads of around 5 to 10 seconds may also be used for certain campaigns, especially on mobile devices or for ads targeting viewers with shorter attention spans. Longer non-skippable ads, exceeding 20 seconds, are less common due to viewer preferences and the risk of causing frustration or disengagement.

Overall, the duration of non-skippable ads is typically determined by factors such as the advertising goals, target audience, and best practices for maximizing viewer engagement and retention. Advertisers often test different ad lengths to optimize the performance of their campaigns and ensure they effectively capture viewers' attention.

Non-skippable ads are a type of video advertisement that are shown on YouTube before, during, or after the main video content. Unlike TrueView ads, which can be skipped by viewers after 5 seconds, non-skippable ads must be watched in their entirety before the main video content can be viewed.

Non-skippable ads can be up to 20 seconds long, although some longer non-skippable ads (up to 3 minutes) are also available for certain types of content. The length of a non-skippable ad will depend on the needs of the advertiser and the type of content being advertised.

It's worth noting that non-skippable ads are priced on a cost-per-thousand-impressions (CPM) basis, which means that advertisers pay each time their ad is shown to 1,000 viewers. This pricing model is similar to that used for bumper ads, which are also non-skippable and are priced on a CPM basis.

Overall, non-skippable ads are typically up to 20 seconds long, although longer non-skippable ads are also available. These ads must be watched in their entirety before the main video content can be viewed, and are priced on a CPM basis.