Do you need a YouTube channel to run ads?

Yes, you do need a YouTube channel to run YouTube Ads. Here's why:

Why You Need a YouTube Channel:
Hosting Your Ads: Your YouTube channel is where your video content will be hosted. For YouTube Ads, your ads are essentially videos that are served to your target audience. You need to have a video uploaded to YouTube in order to run it as an ad.

Ad Management: Your YouTube channel is connected to your Google Ads account, which is where you manage your campaigns. The link between Google Ads and YouTube enables ad targeting, reporting, and tracking the effectiveness of your ads.

Tracking & Analytics: With your YouTube channel linked to Google Ads, you can track video engagement metrics like views, click-throughs, and conversions. Without a channel, this tracking would not be possible.

Key Points:
YouTube Channel Required for Video Ads: You need at least one video on your YouTube channel to run video ads (skippable, non-skippable, or bumper ads).

Account Linking: Your YouTube channel must be linked to your Google Ads account in order to run ads. This linkage allows you to use your videos as advertisements.

Non-Video Ads: If you want to run ads like Display Ads or Overlay Ads on YouTube, you can target videos but still need to have an active YouTube channel to manage them.

Summary:
To run YouTube ads, your Google Ads account must be connected to a YouTube channel. Even if you're running ads that target other videos or placements on YouTube, you still need to host the ad videos on your own channel.

Would you like help with creating a YouTube channel or linking it to Google Ads?