How do expandable companion ads provide additional information to viewers?

Expandable companion ads provide additional information to viewers by leveraging their expandable nature to reveal more content and interactive elements. Here's how they achieve this:

1. **Expansion**: The primary way expandable companion ads provide additional information is by allowing viewers to expand the ad unit. When viewers interact with the ad by clicking or tapping on it, the ad expands to reveal more content, such as images, text, videos, or interactive elements.

2. **Rich Media**: Expandable companion ads often incorporate rich media elements, such as images, videos, and animations, to deliver engaging and visually appealing content. These elements help convey information more effectively and capture viewers' attention.

3. **Interactive Elements**: Within the expanded ad unit, viewers may encounter various interactive elements that provide additional information or allow them to engage with the ad content in different ways. For example, clickable buttons, links, forms, and product carousels can all be used to deliver more information and facilitate user interaction.

4. **Detailed Descriptions**: Expandable companion ads can include detailed descriptions of products or services, providing viewers with key information such as features, benefits, pricing, and availability. This helps viewers make informed decisions and encourages them to take further action.

5. **Call-to-Action (CTA)**: Expandable companion ads often include prominent calls-to-action prompting viewers to take specific actions, such as "Learn More," "Shop Now," or "Sign Up." These CTAs guide viewers towards desired actions and help drive engagement and conversions.

6. **Customization and Personalization**: Some expandable companion ads may offer customization or personalization options, allowing viewers to tailor the ad experience to their preferences. This could include selecting product options, choosing relevant content categories, or adjusting settings based on their interests or behavior.

7. **Additional Screens**: In cases where the expanded ad unit consists of multiple screens or panels, viewers can navigate through these screens to access different types of information or explore various aspects of the ad content in more detail.

Overall, expandable companion ads provide viewers with a dynamic and interactive experience that goes beyond traditional static display ads, delivering additional information, engagement opportunities, and value to the audience.

Expandable companion ads are a type of online display advertisement that can expand to reveal additional content or information when a user interacts with them. These ads are typically served alongside a primary ad unit, such as a video or rich media ad, and are designed to provide supplementary information to viewers who are interested in learning more about the product or service being advertised.

Expandable companion ads can be expanded by clicking on a button or icon, or by hovering over the ad for a certain amount of time. Once expanded, the ad may display a variety of content, such as:

* Product images and descriptions
* Comparisons of different products or pricing options
* Case studies or customer testimonials
* Interactive elements, such as quizzes or games
* Additional video content

The exact content of an expandable companion ad will depend on the goals of the advertiser and the needs of the target audience. By providing additional information and interactive elements, these ads can help to engage viewers and encourage them to take action, such as visiting a website or making a purchase.

Overall, expandable companion ads provide additional information to viewers by offering a more in-depth and interactive experience than traditional display ads. By giving viewers the opportunity to explore and engage with the ad, these ads can help to build brand awareness, generate leads, and drive conversions.