What action can viewers take with TrueView discovery ads?

Viewers can take several actions with TrueView discovery ads on YouTube, offering advertisers various engagement opportunities. TrueView discovery ads are displayed alongside organic search results, recommended videos, and on the YouTube homepage, allowing viewers to discover and engage with the advertised content in a non-intrusive manner. Here are the actions viewers can take with TrueView discovery ads:

1. **Click to Watch**: The primary action viewers can take with TrueView discovery ads is clicking on the ad thumbnail. When viewers click on the thumbnail, they are directed to the promoted video's watch page, where they can watch the full video content.

2. **Engagement**: Viewers can engage with TrueView discovery ads by interacting with the ad thumbnail, such as hovering over it or expanding it for more information. This interaction helps advertisers gauge viewer interest and engagement with their ad content.

3. **View More Information**: Upon clicking the ad thumbnail, viewers are taken to the promoted video's watch page, where they can access additional information about the advertised content, such as video description, comments, and related videos.

4. **Subscribe**: If the promoted video is from a YouTube channel, viewers have the option to subscribe to the channel directly from the watch page. Subscribing allows viewers to receive updates and notifications when new videos are uploaded by the channel.

5. **Like, Comment, and Share**: On the watch page of the promoted video, viewers can like the video, leave comments, and share the video with others through social media or messaging platforms. These actions help increase engagement and visibility for the advertised content.

6. **Watch Later**: Viewers can add the promoted video to their "Watch Later" playlist for viewing at a later time. This feature allows viewers to save interesting content for later consumption.

Overall, TrueView discovery ads offer viewers a seamless and non-intrusive way to discover and engage with relevant video content on YouTube. By providing engagement opportunities such as clicking to watch, subscribing, and interacting with the ad, TrueView discovery ads enable advertisers to connect with their target audience and drive engagement with their video content.

Viewers can take several actions with TrueView Discovery ads when they encounter them on YouTube:

1. **Click to Watch**: TrueView Discovery ads are displayed as thumbnail images alongside YouTube videos, in search results, or on the YouTube homepage. When viewers encounter a TrueView Discovery ad, they have the option to click on the thumbnail image to watch the video ad.

2. **Engage with the Ad**: Once viewers click on the thumbnail image of a TrueView Discovery ad, they are directed to the advertiser's YouTube video ad. Viewers have the opportunity to engage with the ad content by watching the video, liking the video, leaving comments, or subscribing to the advertiser's YouTube channel.

3. **Visit the Advertiser's Channel**: Viewers who click on the thumbnail image of a TrueView Discovery ad may also be directed to the advertiser's YouTube channel, where they can explore more videos, playlists, and content from the advertiser.

4. **Interact with Call-to-Action Overlays**: TrueView Discovery ads may include call-to-action overlays, such as clickable buttons or links, that appear on top of the video content. Viewers can interact with these overlays by clicking on them to visit a website, make a purchase, or take another desired action.

Overall, TrueView Discovery ads offer viewers the opportunity to engage with ad content that is relevant and interesting to them, providing advertisers with an effective way to reach their target audience and drive engagement on YouTube.