How are video ads with card overlays priced?

Video ads with card overlays on platforms like YouTube are typically priced using a cost-per-view (CPV) model. In this pricing model, advertisers pay each time a viewer watches their video ad or interacts with it in a meaningful way, such as clicking on a card overlay.

The CPV pricing model allows advertisers to pay for actual engagement with their ad rather than just impressions, making it a performance-based pricing model. Advertisers define what constitutes a "view" or an "engagement" based on specific metrics, such as the duration of the view or the interaction with the card overlay.

When a viewer interacts with a card overlay (e.g., clicks on it to see more information, visit a website, or watch another video), the advertiser may incur additional charges based on the interaction. These interactions can provide valuable insights into viewer engagement and help advertisers measure the effectiveness of their video ads.

Overall, the CPV pricing model for video ads with card overlays aligns with the goal of advertisers to reach engaged audiences and drive meaningful interactions with their ad content.

Video ads with card overlays can be priced in a few different ways, depending on the platform or service that you are using to serve the ads. Here are some common pricing models:

1. Cost per view (CPV): With this model, you only pay when a user watches a certain amount of your video ad. For example, you might pay every time a user watches 30 seconds of your ad or completes the ad, whichever comes first. Card overlays can be included in the ad and can be used to encourage users to take a specific action, such as visiting a website or downloading an app.
2. Cost per click (CPC): With this model, you only pay when a user clicks on a card overlay or another element of your ad. This can be a good option if your goal is to drive traffic to a specific website or landing page.
3. Cost per engagement (CPE): With this model, you only pay when a user engages with your ad in some way, such as by expanding a card overlay or interacting with it in some other way.

It's important to note that the specific pricing model and cost for video ads with card overlays will depend on a number of factors, including the platform you are using, the targeting options you choose, and the competition for ad space. It's always a good idea to carefully review the pricing information provided by the platform you are using and to consider your budget and goals when deciding which pricing model to use.