How are post-roll ads priced?

Post-roll ads on YouTube are typically priced on a cost-per-thousand-impressions (CPM) basis. CPM pricing means that advertisers pay for every one thousand times their ad is shown to viewers.

Here's how post-roll ads are priced:

1. **Cost-per-Thousand-Impressions (CPM)**: Advertisers are charged a predetermined amount for every one thousand impressions of their post-roll ad. An impression is counted each time the ad is shown to a viewer at the end of a video.

2. **Auction System**: Post-roll ads are sold through an auction-based system, where advertisers bid for ad placements and compete against each other. The cost of post-roll ads is influenced by factors such as bid amount, ad relevance, and expected performance.

3. **Targeting Options**: Advertisers can target their post-roll ads to specific audiences based on factors such as demographics, interests, keywords, and remarketing lists. Targeted ads may command higher prices, as they are more likely to reach engaged and relevant viewers.

4. **Ad Length**: The length of the post-roll ad can affect pricing. Longer ads may be priced higher than shorter ads, as they provide advertisers with more opportunity to convey their message to viewers.

5. **Ad Placement**: The placement of the post-roll ad within the YouTube video can impact pricing. Ads placed at the end of popular or high-demand videos may command higher prices due to increased visibility and reach.

Overall, post-roll ads on YouTube are priced based on the CPM model, with advertisers paying for impressions of their ads. Advertisers can adjust their bids, targeting options, and ad creatives to optimize their campaigns and achieve their advertising objectives effectively.

Post-roll ads, which appear at the end of a video, are typically priced using similar models as mid-roll ads: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). Here's how pricing generally works for post-roll ads:

1. **Cost-Per-Thousand-Impressions (CPM)**:
   - Advertisers pay a fixed rate for every thousand times their post-roll ad is displayed to viewers.
   - The CPM rate can vary based on factors such as the ad format, targeting options, audience demographics, and the platform where the ad is displayed.
   - Advertisers may set a maximum bid they are willing to pay per thousand impressions, and the ad platform's auction system determines which ads to display based on bids and other factors.

2. **Cost-Per-Click (CPC)**:
   - Advertisers pay each time a viewer clicks on their post-roll ad.
   - Advertisers bid for ad placements based on the maximum amount they're willing to pay per click. The ad platform's auction system considers factors such as bid amount, ad relevance, and expected click-through rate (CTR) to determine which ads to display.
   - CPC rates can vary depending on factors such as the competitiveness of the ad space, the relevance of the ad to the audience, and the quality of the ad itself.

Similar to mid-roll ads, the pricing of post-roll ads may also be influenced by other factors such as targeting options, ad format, and overall advertising demand on the platform.

Advertisers choose between CPM and CPC pricing based on their advertising goals, budget, and the performance they expect from their post-roll ads.