What are display ads on YouTube?

Display ads on YouTube are a type of advertising format that appears on the YouTube platform outside of video content. Unlike video ads that play before, during, or after YouTube videos, display ads are static or interactive image-based ads that are displayed alongside video content, on YouTube search results, or on the YouTube homepage.

Here are the different types of display ads on YouTube:

1. **Overlay Ads**: Overlay ads are semi-transparent banner ads that appear on the lower portion of a video while it's playing. They can include text, images, or even interactive elements. Viewers can close these ads if they choose to do so.

2. **Sidebar Ads**: Sidebar ads are displayed on the right-hand side of the YouTube watch page, alongside the video content. These ads can include static or animated images, as well as text. They are visible to users while they watch videos on YouTube.

3. **Sponsored Cards**: Sponsored cards are small, unobtrusive display ads that appear within the YouTube video player. They usually display additional information about the products or services mentioned in the video, providing viewers with relevant links or content.

4. **Homepage Masthead Ads**: Homepage masthead ads are premium display ads that appear at the top of the YouTube homepage. They are highly visible and can include large images or videos, making them a powerful way to reach a large audience.

Display ads on YouTube are typically sold on a cost-per-thousand-impressions (CPM) basis, where advertisers pay for every thousand times their ad is displayed to users. These ads can be targeted based on factors such as demographics, interests, keywords, and remarketing lists, allowing advertisers to reach their desired audience effectively.

Overall, display ads on YouTube offer advertisers a versatile and effective way to promote their products or services, increase brand awareness, and drive traffic to their websites or landing pages.

Display ads on YouTube are a type of advertisement that appears alongside or within YouTube's video content, as well as on YouTube search results, channel pages, and the YouTube homepage. Unlike video ads, which are video-based, display ads are static or interactive graphical ads that can include images, text, and clickable elements. Here are some key features of display ads on YouTube:

1. **Placement**: Display ads can appear in various locations on YouTube, including:
   - **Overlay Ads**: Semi-transparent banners or graphics that overlay the bottom portion of the video player.
   - **Sidebar Ads**: Ads displayed on the right-hand sidebar of the YouTube homepage or search results pages.
   - **In-Stream Ads**: Ads that appear before, during, or after YouTube videos and can be displayed as skippable or non-skippable video ads.
   - **In-Search Ads**: Ads displayed at the top or bottom of YouTube search results pages.
   - **In-Display Ads**: Ads that appear alongside YouTube video recommendations, related videos, or channel pages.

2. **Ad Formats**:
   - **Text Ads**: Simple text-based ads that include a headline, description, and optional display URL.
   - **Image Ads**: Graphical ads that feature images or logos and may include text, branding elements, and clickable elements.
   - **Rich Media Ads**: Interactive ads that include multimedia elements such as video, audio, animations, and interactive features.

3. **Interactivity**: Display ads may include interactive elements such as clickable buttons, call-to-action overlays, or interactive features that encourage viewers to engage with the ad content.

4. **Targeting Options**: Advertisers can target their display ads based on various criteria, including demographics, interests, keywords, location, and viewing behavior. This allows advertisers to reach specific audiences with their advertisements.

5. **Performance Tracking**: Advertisers can track the performance of their display ads using YouTube's advertising platform. This includes metrics such as impressions, clicks, click-through rates (CTR), and conversions.

Overall, display ads on YouTube provide advertisers with a visually engaging way to reach their target audience across various placements and contexts on the platform. They offer flexibility in ad format, targeting options, and performance tracking, making them a versatile tool for advertising on YouTube.