How are expandable companion ads priced?

Expandable companion ads are typically priced using a cost-per-thousand impressions (CPM) model, similar to traditional display advertising. In this pricing model, advertisers pay a fixed rate for every thousand times their ad is displayed, regardless of whether the ad is expanded or interacted with.

The expandable nature of companion ads allows them to provide additional engagement opportunities beyond traditional static display ads. While the initial impression may be counted when the ad is displayed in its collapsed form, additional impressions may be counted when the ad expands or when users interact with it in other ways.

In some cases, expandable companion ads may also be priced based on other metrics, such as cost-per-click (CPC) or cost-per-engagement (CPE), especially if advertisers are primarily interested in driving specific actions or interactions with the ad beyond mere impressions.

Ultimately, the pricing of expandable companion ads may vary depending on factors such as the advertising platform, the specific targeting options chosen by the advertiser, the level of interactivity offered by the ad, and the overall objectives of the advertising campaign.

Expandable companion ads are typically priced using one of several different methods, depending on the terms of the advertising campaign. Some common pricing models for expandable companion ads include:

* Cost per thousand impressions (CPM): Under this pricing model, advertisers pay a set amount for every thousand times their ad is displayed to users, regardless of whether or not the ad is clicked on. CPM is often used for brand awareness campaigns, where the goal is to reach as many people as possible.
* Cost per click (CPC): Under this pricing model, advertisers pay each time a user clicks on their ad. CPC is often used for campaigns where the goal is to drive traffic to a website or landing page.
* Cost per engagement (CPE): Under this pricing model, advertisers pay each time a user interacts with their ad in a specific way, such as expanding the ad or filling out a form. CPE is often used for campaigns where the goal is to generate leads or capture user data.
* Cost per view (CPV): Under this pricing model, advertisers pay each time a user views a certain portion of their video ad. CPV is often used for video advertising campaigns.

The exact pricing model used for expandable companion ads will depend on the goals of the advertiser and the terms of the advertising campaign. Advertisers may choose to use a single pricing model, or they may use a combination of models to achieve their desired results.

Overall, expandable companion ads can be priced using a variety of methods, depending on the needs of the advertiser and the objectives of the campaign. By choosing the right pricing model, advertisers can ensure that they are getting the most value out of their advertising budget.