Can businesses use WeChat Moments for customer service?

No, businesses cannot use WeChat Moments for customer service. WeChat Moments is a social feed or timeline within WeChat that is designed for personal use, and it does not support commercial activities.

WeChat has strict regulations against using Moments for commercial purposes, and any attempts to monetize or promote products or services on Moments can result in penalties, including account suspension or closure.

If you want to use WeChat for customer service, you should consider using a WeChat Official Account, which provides several features and tools for businesses to interact with their customers and provide support. Service accounts, which are a type of official account, provide more interactive features than subscription accounts, including the ability to create custom menus, send rich media messages, and integrate with third-party customer service platforms.

By using WeChat Official Accounts for customer service, businesses can provide a more structured and organized way to engage with their customers, and they can take advantage of features like WeChat Pay, mini-programs, and chatbots to create a seamless and engaging customer service experience.