Can I publish video content on WeChat Official Accounts?

Yes, you can publish video content on WeChat Official Accounts. WeChat supports a range of video formats, including MP4, MOV, and AVI. Here's how to publish video content on WeChat Official Accounts:

1. Create your video content: Make sure that your video content is high-quality, informative, and engaging. Use visuals, such as graphics and animations, to make your video more engaging and shareable.
2. Optimize your video for WeChat: Make sure that your video meets WeChat's technical requirements, such as file size, resolution, and aspect ratio. WeChat recommends using a resolution of 720p or higher, and a file size of less than 50MB.
3. Upload your video: To upload your video, go to the "Articles" section of your Official Accounts dashboard. Click on the "Add Article" button, and select "Video" as the article type. Then, upload your video file and add a title, description, and cover image.
4. Publish your article: Once you've added your video and other content, click on the "Publish" button to publish your article. Your video will be displayed in the article, and can be viewed by your followers.
5. Promote your video: Use WeChat's messaging and promotional features to promote your video to your followers. Consider using WeChat Mini Programs, WeChat Channels, or WeChat Moments to reach a wider audience.

Note that video content can be more resource-intensive to create and publish than text or image content. Make sure that your video content is high-quality, relevant, and valuable to your followers, and avoid using low-quality or spammy video content.

Additionally, keep in mind that WeChat has certain guidelines and restrictions for video content. Make sure that your video content complies with these guidelines, and avoid using offensive or inappropriate language or imagery.