Can I publish long-form articles on WeChat Official Accounts?

Yes, you can publish long-form articles on WeChat Official Accounts. In fact, WeChat Official Accounts are a popular platform for publishing long-form content in China, with many official accounts publishing articles that are several thousand words long.

To publish long-form articles on WeChat Official Accounts, you can use the following features:

1. Article Message: The Article Message is a message type that allows you to publish long-form articles on WeChat. You can include text, images, videos, and other rich media in your articles.

2. Content Management System (CMS): WeChat Official Accounts come with a built-in CMS that allows you to create, edit, and publish articles. You can use the CMS to format your articles, add images and videos, and preview your content before publishing.

3. HTML5 Pages: If you need more flexibility in designing your long-form articles, you can create HTML5 pages that can be embedded within WeChat. HTML5 pages allow you to create complex layouts and interactive elements that are not possible with the built-in CMS.

4. WeChat Work: WeChat Work is a collaboration tool that allows you to manage your official account content and collaborate with your team. You can use WeChat Work to create and edit articles, manage your content calendar, and track your content performance.

When publishing long-form articles on WeChat Official Accounts, it's important to keep in mind that users have a short attention span and may not be willing to read a long article in one sitting. To keep users engaged, it's a good idea to break up your content into smaller sections, use images and videos to illustrate your points, and include interactive elements such as quizzes or polls.

Additionally, it's important to optimize your content for mobile devices, as most WeChat users access the platform on their smartphones. Make sure your content is easy to read on a small screen, and use large font sizes and clear formatting to make your content scannable.