How do I track engagement metrics on WeChat Official Accounts?

Tracking engagement metrics on WeChat Official Accounts is essential for evaluating the performance of your content and understanding how your audience interacts with your posts. Here's how you can track these metrics:

1. **WeChat Official Account Admin Platform**: The primary tool for managing and analyzing your Official Account's performance is the WeChat Official Account Admin Platform (WeChat OA). Here's how you can access and use it:

   - **Login**: Log in to your WeChat Official Account Admin Platform using your account credentials.
   - **Dashboard**: The dashboard provides an overview of key metrics such as total views, likes, shares, comments, and new followers.
   - **Post Analysis**: You can analyze individual posts to see their performance metrics. This includes views, likes, shares, comments, and the number of users who clicked on any external links included in the post.

2. **Advanced Analytics**: WeChat OA offers more detailed analytics features such as:
   - **Audience Insights**: Understand your audience demographics, including age, gender, location, and interests.
   - **Content Analysis**: Analyze the performance of different types of content (articles, videos, etc.) to see which types resonate most with your audience.
   - **Conversion Tracking**: If you have integrated e-commerce features or external links in your posts, track conversion rates to measure the effectiveness of your content in driving sales or traffic.

3. **Third-Party Analytics Tools**: Some third-party analytics tools specialize in analyzing WeChat Official Account performance. These tools may offer additional insights and features beyond what is available in the WeChat OA platform. Examples include ChatGPT